POPSUGAR
The client needed a re-launching of their brand color. Focussed on color specific items, Slingshot Marketing was able to generate fun ideas used to promote at multiple promotional events.
The Company
POPSUGAR, Celbrity News Blog Site, Flagship Site for Sugar Network.
The Objective
To keep custom color at the forefront of the thought process while coming up with items that represent the style and personality of the client. The items needed to be used across a range of events to re-brand the company’s logo color.
The Result
Slingshot Marketing matched the client with sunglasses and custom died t-shirts that were an ultimate hit. The item destinations included downtown San Francisco guerrilla marketing campaigns and the Coachella Music Festival!
