A client in need of an incentive dreamed up the project on a cocktail napkin for customers signing up for new checking accounts. She scribbled a rough sketch of her idea and through thoughtful collaboration was born the Year of the Ox plush.
Wells Fargo Bank, an American financial services company.
The client was specific in wanting a plush toy incentive for clients to to sign up for new checking accounts. They were interested in tying it closely to the Chinese calendar’s year of the Ox.
After many versions and careful communication, Slingshot was able to successfully work with our creative team and one of our trusted, longtime vendors to design and manufacture a perfect solution to the clients needs: the Ox plush toy.