Wells Fargo & Stanford University
Two clients teamed up for a joint promotion at a Stanford University football game. Wells Fargo and Stanford co-branded a custom manufactured Snuggie in Cardinal Red for the students and fans that visited the Wells Fargo booth for banking information.
The Company
Wells Fargo Bank and Stanford University.
The Objective
To pinpoint the perfect item for a specific target market ultimately encouraging the students/fans to visit the Wells Fargo booth location at the event. The clients wanted a fun idea that would draw the younger market to the event location for banking needs while creating a spirited, supportive sensation for the sporting event and the university.
The Result
Slingshot Marketing’s creative team was able to deliver a custom Snuggie that the students/fans could wear at the game and continue to use in the dorms or at home. Working closely with one of our best vendors, we were able to manufacture exactly what the clients envisioned. The Snuggie was a huge success and was the talk of the event!
